California Privacy Rights

This page summarizes, for California residents, the categories of personal information (“PI”) that SnowballGuide collects, why we collect it, and how to exercise your rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Our full Privacy Policy contains the complete description of our practices.

Categories of Personal Information We Collect

• Identifiers: name, postal address, email address, telephone number, ZIP code, IP address, device and cookie identifiers.
• Customer records information: contact details you enter into forms on this site.
• Commercial information: records of the offers, guides, and placements you viewed, clicked, or requested.
• Internet or other electronic network activity: pages visited, time on page, referring URLs, and interaction data collected through cookies, pixels, and similar technologies.
• Geolocation data: approximate location inferred from your IP address or ZIP code.
• Inferences: preferences and characteristics drawn from the categories above.

We do not intentionally collect sensitive personal information such as Social Security numbers, precise geolocation, financial account credentials, health data, or biometric data through this site, and we do not knowingly collect PI from anyone under 18.

Sources of Personal Information

• Directly from you when you complete a form or contact us.
• Automatically from your device and browser as you use the site.
• From advertising, analytics, and marketing partners and service providers.

Business Purposes for Collection and Use

• Operating, securing, maintaining, and improving this website and its content.
• Connecting you with third-party marketing partners and enabling those partners to contact you about offers, products, and services.
• Advertising and marketing, including measurement, attribution, and reporting.
• Responding to your inquiries and honoring your privacy requests.
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with legal obligations and enforcing our terms.

Disclosure, Sale, and Sharing

We disclose the categories above to third-party marketing partners, advertisers, aggregators, lead buyers, analytics providers, and service providers. Because we may receive compensation for those referrals and allow cross-context behavioral advertising, some of this activity may qualify as a “sale” or “sharing” of PI under California law. We retain each category only as long as reasonably necessary for the purposes described above and to meet legal and recordkeeping obligations.

Your Rights

• Right to know what PI we collect, use, disclose, sell, or share.
• Right to request deletion of PI we collected from you, subject to legal exceptions.
• Right to request correction of inaccurate PI.
• Right to opt out of the sale or sharing of your PI.
• Right to non-discrimination for exercising any of these rights.

How to Submit a Request or Opt Out

• Email: [SnowballGuide CCPA email] with “CCPA Request” in the subject line and your name, the email and phone number you submitted, your mailing address, and the request you are making.
• Mail: [SnowballGuide mailing address].
• Phone: [SnowballGuide phone].

For opt-out specifics, including authorized agents and Global Privacy Control signals, see our Do Not Sell or Share My Personal Information page. We verify requests using the information you previously submitted and respond within the time required by law.

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